Digital Marketing Specialist

Must Have List

• Bachelor's degree with a minimum of 1-3 years industry experience (pharmaceutical/biotech or related agency).
• Experience in pharmaceutical digital marketing is required.
• Proven ability in managing digital agencies, partners, and cross-functional support teams.
• Experience leading digital engagement, channel, and analytics activities.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, WorkFront, Veeva CRM.

Job Description:

As the Manager, Omnichannel Strategy, you will be responsible for supporting the strategic approach, execution details, and measurement of omnichannel marketing and media plans for a Client Hematology brand. You will serve as a dedicated omnichannel point-of-contact for this Hematology brand, reporting into the Associate Director, Omnichannel Strategy. This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in HCP and DTC digital marketing within the Rx pharmaceutical category. Launch and category experience is a plus. This role is part of the Omnichannel Strategy Team, within the Worldwide Commercialization Excellence group.

Purpose/Objective of the Job:

• Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans, followed by specific digital channel strategies to meet business and customer needs.
• Support the delivery of channel insights and recommendations for ongoing optimization of business plans.
• Support cross-functional teams to execute digital brand campaigns, tactics, and programs-driving operational effectiveness, business impact, and meeting objectives.
• Leverage standards and best practices to drive customer engagement for the business. Examples include but are not limited to: CTV, OLV, Display, CRM, websites, email, Social Media, and Search Engine Marketing.

Key Responsibilities:

• Support the execution of the engagement plan for the Brand.
• Contribute HCP/DTC engagement recommendations based on customer insights and brand strategy.
• Collaborate on drafting and delivering creative briefs and other necessary documentation to support the development of digital programs and the production team.
• Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, media, websites, mobile, email, social media, SEO/SEM, etc.).
• Partner with digital agencies, media partners, and the Client Production team to define project scope, costs, timelines, and deliverables.
• Lead pull-through digital tactics and media programs that drive business impact.
• Collaborate with the Analytics team to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs.
• Drive innovation by partnering with Brands, external partners, and capability leads to develop new digital tactics.
• Monitor project status and budget, providing regular progress updates, challenges, and solutions.
• Provide support and coverage for several areas of the business.
• Demonstrate the ability to track and manage annual digital program and media budgets.
• Hybrid work opportunity: Preferred ability to work onsite three days a week.
• Business travel: Once per week to another Client location.

(Disclaimer: The responsibilities listed above are only a summary; additional responsibilities may be assigned as needed.)

Supervisory Responsibility:

• None

Qualifications:

• Bachelor's degree with 1-3 years of industry experience (pharmaceutical/biotech or related agency).
• Experience in pharmaceutical digital marketing is required.
• Experience leading digital engagement, channel, and analytics activities.
• Proven ability in managing digital agencies, partners, and cross-functional support teams.
• Competence in developing, evaluating, and activating DTC media plans.
• Demonstrated ability to navigate internal MLR review processes successfully.
• Product launch and/or Oncology/Hematology/Rare diseases experience is a plus.
• Prior Digital or Media Marketing Agency experience is a plus.
• Strong oral and written communication skills.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, WorkFront, Veeva CRM.